Reed Hanoun
Founder. Builder. Visionary in Human Performance AI.
25+ years turning breakthrough ideas into scalable, life-changing platforms.
Contact Reed
About Reed
Reed Hanoun is a multi-exit entrepreneur and creator of over a dozen groundbreaking technologies in rehabilitation, cognitive science, and motion analysis. His platforms are trusted by elite sports teams, global insurers, Fortune 100 employers, and public health systems worldwide.
A three-time founder and current CEO of 3motionAI, Reed merges biomechanics, artificial intelligence, and scalable business models to solve real-world problems in healthcare and human performance.
Founder Journey
1
Founder & CEO / Hanoun Medical (1990-2003)
Numerous products and patents in the market space of Rehabilitation,
• Health and Wellness.
• Developed functional testing technology for the physical evaluation of
• employees, as early as 1999, which saved employers millions each
• year in injury costs, by identifying at risk employees.
• System was used by companies including Honda, GM, Ford, Hostess,
• FritoLay, BMW, Anheuser-Busch, Belden Communications, United
• States Postal Service, and many school boards.
• Merged with BTE Technologies in 2004
2
President & CEO / MyTrak Health (2005-2013)
Developed advanced technology based solutions that helped over
• 1 million people worldwide meet their fitness goals.
• Provided an automated platform system specific to health and
• wellness focused organizations, including fitness providers, wellness
• organizations, employers, physicians and insurers, using fitness as
• preventative medicine.
• Made strategic partnership with Curves International, which resulted
• in the sale of MyTrak in 2013.
3
President & CEO / 3motionAI (2016-Present)
• Developed the world’s best single-camera motion capture system, all
• powered by the 3DNeuroNet. It’s the “everything box” for motion
• capture, allowing you or your company to capture any motion in any
• place at any time, all without expensive cameras, restrictive setups, or
• complicated technology for insurers, employers, medical professionals,
• sports teams and senior living facilities.
• Created innovative technology that measures human performance,
• ergonomics and kinematics, through advanced 3D kinematic profiles.
• Accurate physical and cognitive profiling for: ergonomic analysis of physical
• demands of employment; functional profiling of employee capabilities pre &
• post hire; insurance adjudicating injury claims; tracking of functional &
• cognitive decline, Dementia & Alzheimer’s; sports performance and injury
• analysis; early concussion detection.
Innovations & Patents
Reed's groundbreaking technologies have transformed how we understand and enhance human movement, cognition, and performance.
3DNeuroNet
Advanced neural network system for comprehensive cognitive assessment and rehabilitation protocols.
FLASHLIGHT (RiskAI)
Revolutionary motion analysis technology enabling real-time biomechanical assessment without markers or sensors.
BrDI
Brain Dynamics Indicator platform measuring neural response patterns for performance optimization.
More Breakthrough Technologies
MyTrak Strength Coach
MyTrak SmartCoach & SlimCoach
MyTrak M-Health Community
Featured Collaborations
Reed's technologies have been trusted and implemented by leading global organizations across multiple industries.

Connect & Collaborate

Reed is currently exploring strategic partnerships, licensing opportunities, and advisory roles in the AI, performance, and digital health sectors. With a proven track record of turning innovative concepts into market-leading solutions, Reed brings unique expertise in merging technology with human performance enhancement. Email Reed LinkedIn

Looking forward to connecting!
© 2025 Reed Hanoun